This case study demonstrates two elements of our suite of services:
1) Demonstrates our primary mission to create a dominating online presence for our clients. This case study shows our ability to bring each new local facility from opening to having a dominating online presence, beating out their local competitors and taking their customers.
2) Demonstrates how we bring about consistent franchise branding and goals across all locations and online channels.
Uptown Jungle Fun Park (Urban Jungle- prior name) is a fast growing multi-location family entertainment company that builds huge state of the art indoor play centers for kids. UJFP has opened three locations in two years and has plans to open many more.
When UJFP approached Local Marketing Suite they only had one location and hired us to perform SEO on this location. The website had some basic SEO and there was no significant online presence. When UJFP opened there were already competitors in the area and all of them had very strong online presence and appeared at the top of search results. We knew this would be a strong uphill battle because of the competition.
UJFP had three primary goals and wanted to see measurable results.
First, they wanted their website cleaned up. Although it looked good, it had some technical problems, wasn’t built well and didn’t have good Search Engine Optimization.
Second, they wanted to dominate their industry in San Diego and appear at the top of the first page on Google search results. They wanted visual and measurable results.
Third, they wanted to increase sales for their “birthday parties”. They wanted to experience real ROI in this sector and see a significant increase in sales. At this time there was no traffic directly to their birthday parties page.
Our first desire was to understand the UJFP brand, audience and marketing goals.
We corrected all the technical issues with the website, performed on-site optimization and optimized the website for mobile search. We especially concentrated on the “Birthday Parties” page, restructuring the page hierarchy and adding new keyword-rich content. Once this was completed we began the off-site optimization.
We SEO’d all of their online elements, including Facebook, Instagram, YouTube, Pinterest and Google, while keeping a consistent brand message and look. Then we launched a content campaign primarily targeting birthday parties and driving traffic back to the “Birthday Parties” page.
We implemented our proprietary Web 3.0 franchise marketing strategies and connected all the online elements in order to create leverage for the UJFP brand.
Since the original work on the San Diego location, we have handled the opening of two other UJFP locations and developed an entirely new UJFP multi-location website that is especially mobile optimized.
Within three months the San Diego location was showing at the top of the first page of Google search results for their top five search phrases, beating out competitors that had established online presence prior to them. UJFP has since experienced a 198% increase of traffic to the website and 227% increase of traffic to the “Birthday Parties” page, which lead to birthday parties being booked up two months in advance. Birthday parties are their big ticket item and the new bookings had a huge impact on revenue for UJFP.
When the second UJFP location opened up in Mesa, AZ there was already a competitor dominating search results and taking up most of the first page of Google. By the sixth month UJFP was taking up most of the first page of Google search results and was showing first. The CEO of UJFP reported to us that we nearly put the competitor out of business because our SEO results were so dominating.
The UJFP brand is growing fast and being recognized in their industry. Their brand new multi-location website has been built and will accommodate many more location pages with no problem.
When I approached Local Marketing Suite we had one UJFP location open and our SEO efforts were not producing the results we wanted, after one year. Our competitors were still taking top ranking on Google and we were not even showing on the first page for any of our keywords. Although we liked our website it was not suitable for the growth path our organization was on and after hiring Local Marketing Suite we realized all the technical issues the site had.
The initial meeting with Ed, president at Local Marketing Suite, and my team went well. Ed listened to our concerns and long term goals and answered all of our questions without missing a beat. He offered good insight and came across as an expert in his field. I felt he was sincere and demonstrated confidence in the SEO industry. The proposal that Ed presented was very detailed, outlining the assessment discovery, work they would be performing and a timeline.
Within two months of hiring Local Marketing Suite we began showing on the first page of Google. After six months, we were showing at the top of the page and showing multiple times. By the fourth month we were booking birthday parties two weeks in advance. One of the goals we wanted Local Marketing Suite to deliver on was more traffic to our Birthday Parties page.
Since hiring Local Marketing Suite we have experienced a 198% increase in overall website traffic, 227% increase to the Birthday Parties page and 283% increase to our Google business listing. Customers are calling and getting directions directly from our Google business listing. Since hiring Local Marketing Suite our revenue has more than tripled.
A year after opening our first location, we opened our second in Mesa, Az. At the time we opened there was one competitor that was dominating the first page of Google and online presence. Within two months Local Marketing Suite had our location showing on the first page of search results and after six months UJFP was dominating the first page of Google. Our competitor approached us for fear of being put out of business because we had taken so many of their customers. Our revenue from this location has gone beyond my expectations.
We also hired Local Marketing Suite to build us a brand new website. One that would demonstrate our brand and that would be able to handle everything we wanted on it along with the multiple locations we would be opening. Needless to say, Local Marketing Suite developed a fantastic site for us, primarily optimized for mobile.
We have just opened our third location and have plans to open many more. Local Marketing Suite will be right there with us. We have complete confidence in their ability to do the SEO and handle the online marketing needs for our organization.
The #1 factor in which Local Marketing Suite adds value to Uptown Jungle Fun Park organization is “RESULTS”. Results that translate into revenue.
Bob Krause, CEO
A Branding Story
This case study demonstrates how our brand marketing methodology brought about brand clarification, consistency and exposure on a national level.
Yo Soy I Am, LLC is a national brand that is built around inspiring, engaging and empowering entrepreneurs. Besides providing leadership and business training, they have worked with brands like Target, Macy’s, AARP, CitiBank, Shell Corp, State Farm, Nielsen, NFL H&R Block and others.
When Yo Soy I Am, LLC came to us they had two websites for separate businesses. One represented their greeting cards line and the other represented their business services. Neither of their websites were search engine optimized and therefore had no search presence online. The business site was outdated and not functioning correctly, to put it mild.
Their brand was scattered online and had no consistency or connectivity. On top of all this, they wanted their site to show up in the Google search results on a national level.
Yo Soy I Am, LLC had two objectives they wanted us to accomplish.
First, they wanted their brand to be clear and consistent across all channels, online and offline.
Second, they wanted to promote both their services and products online individually, but wanted them connected.
The first step was nail down the brand by meeting with owner, Ivette Mayo so that we could understand her vision. After this, we performed SEO on the greeting cards eCommerce website. This included preliminary research & assessment, site architecture, on-page optimization, content writing, customer connectivity, and more. We also built an entirely new fully optimized responsive website for the businesses services.
Next, we jumped in to content development and promotion. Once this was moving, we built out online channels and launched a link building campaign. We built out three unique Google business pages, three YouTube channels, rebuilt their Facebook, Twitter and Pinterst pages. We implemented our proprietary Web 3.0 internet marketing strategies. Last, we connected all the elements.
The Yo Soy I Am, LLC team experienced new excitement and energy over their brand.
The brand messaging and look are consistent across all channels, online and offline.
They now appear on the first page of Google organic search results for their key search phrases, on a national level.
Their videos show first on YouTube search results for their key search phrases.
They are being found online by people that want their services or products.
Because there is now connectivity across all channels, traffic to all channels has increased by 532% and website traffic has increased 575%.
Our work has had a direct and dramatic impact on the Yo Soy I Am, LLC brand in just 6 months
Before hiring Local Marketing Suite, people could only find Yo Soy I Am website and Yo Soy Expressions greeting cards website by typing in the website name. Now, by taking advantage of Local Marketing Suite expertise in SEO Marketing, people can find me by using my keywords.
This has placed my business higher on search engine pages and other pages and reduced the time it takes people to find me. I now show nationally on the first page of Google! That’s money!
Local Marketing Suite also built me a brand new website. The idea of creating a new website was not something I was looking forward to, but from the very first conversation, I felt that (Ed) took the time to listen to me to gain a clear understanding of what I wanted to accomplish. I felt comfortable expressing my needs and future goals. Most importantly, that my branding was replicated on every page online.
Local Marketing Suite made certain they took every opportunity to elevate my product and services. Local Marketing Suite performed SEO on my existing website, built me another website, built three YouTube channels, did SEO on my videos, built three Google plus pages for my businesses, rebuilt my social sites and then tied everything together.
The #1 factor in which Local Marketing Suite adds value to my business is “BRAND”. My website and all my online pages now truly reflect that my business is a professional and creative firm looking to leave clients better then I found them. Don’t hesitate to give Local Marketing Suite the opportunity to help you grow! It will be time and money well spent!
Ivette Mayo, Owner
This case study demonstrates two elements of our suite of services:
1) Demonstrates our ability to create a clear brand for an existing multi-location business.
2) An example of our customer acquisition strategy in bringing a business of two locations with a low enrollment rate to both locations having maximum enrollment with a one year waiting list.
ELCA Preschools is a privately owned preschool with two locations in San Diego.
When ELCA Preschools came to us they were struggling with filling the enrollment at both locations. They had previously hired a SEO company that made big promises, but failed to provide the customer acquisition ELCA Preschools asked for. Because of this the owner of ELCA Preschools was very skeptical.
The owner made it clear that the bottom line for them was that they needed to at least have their enrollment at three-quarters full.
ELCA Preschools had no first page presence in search results and were competing against the large franchise preschool organizations that had large budgets for their SEO and online marketing.
ELCA Preschools also had problems with their website, because it was an old static site with bad code and they had no clear branding.
The first item on the agenda was to demonstrate our SEO skills by acquiring presence on the first page of Google, Bing and Yahoo natural search results. The reason for this was because this was where they had a lot of doubt. They were not convinced a SEO company could get this done the way they expected it to be done.
Once this was accomplished we were able to move ELCA Preschools forward in the agenda with more confidence.
We were then able to talk about branding and came up with a clear brand. “Early Learners Children’s Academy”, the name they were using, was too long to use practically, so we decided to brand them as ELCA Preschools.
We then built them a brand new multi-location website and designed the site with a Tour Scheduler and a digital Registration Form in order to create a greater click through rate.
Lastly, we implemented our proprietary Web 3.0 multi-location marketing strategies to drive traffic their way and acquire new enrollments.
Within two months they were showing up on the first page of natural search results in Google, Bing and Yahoo for the top five search phrases.
By three months in they were beating out “all” competitors in their local markets.
By the sixth month in they had reached maximum enrollment in one location and by the seventh month maximum enrollment in the other location.
They now have a one year waiting list in both locations.
The owners of ELCA Preschools plan on expanding by opening more locations and have kept Local Marketing Suite on a monthly retainer to handle all their online marketing needs.
I can’t say enough about how big a difference Local Marketing Suite has made in my business. Before hiring Local Marketing Suite I had quit paying for SEO internet marketing services and was looking for an answer to filling the enrollment in both preschools.
The reason I moved forward with Local Marketing Suite is because I felt comfortable speaking with Ed, the president. He was more down to earth in terms of explaining answers to questions and doubts I had. I liked that everyone at Local Marketing Suite is very professional, courteous and easy to speak with. Their process is very efficient. They communicate a lot, send reports and respond to emails pretty quick. They are so much better a SEO company than the ones we worked with before.
Local Marketing Suite delivered way above my expectations. Honestly, going in I didn’t expect too much and was hoping for a few more leads than what we were getting.
They have had a direct impact on our revenue. Both of our preschools have been at maximum enrollment since after a few months of hiring Local Marketing Suite. I have kept them on board to handle all our online needs.
I’m very happy.
Gerry Armas, Owner
Franchise Grand Opening
This case study demonstrates two elements of our suite of services:
1) Demonstrates our ability to bring a brand new local franchise store from opening to having a dominating online presence.
2) Demonstrates how we bring about consistent franchise branding across all online channels, while keeping in line with corporate marketing policies.
Pinot’s Palette is a fast growing nationally recognized franchise in the paint and wine industry with 150 locations. Pinot’s Palette opened its first San Diego location in August 2014. This is the store we are referencing in this case study.
When Pinot’s Palette San Diego approached Local Marketing Suite to handle the SEO and online marketing the store was not even open yet, therefore had no online presence. There were already ten competitors in the area and three of them had very strong online presence and appeared at the top of search results on the first page of Google. The franchise web page supplied by corporate had no SEO, greatly lacked content and was not mobile friendly.
Pinot’s Palette San Diego had four objectives they wanted us to accomplish.
First, they were a month away from opening and were very much in a hurry to have some online presence for their grand opening.
Second, they wanted us to improve their web page, while staying within the corporate guidelines and working with technical limitations.
Third, they wanted us to build out all of their online elements, including Facebook, Pinterest, YouTube and Google.
Fourth, they wanted to dominate the paint and wine industry in San Diego and appear first on Google search results.
Our first desire was to understand the corporate marketing guidelines and have a real understanding of the Pinot’s Palette brand, along with understanding their web page technical limitations.
We rebuilt their corporate San Diego web page, adding new localized content and visuals, including a video. We were limited to only being able to perform on page SEO, because access was not given to the corporate website panel.
We also built out all of their online elements, including Facebook, Pinterest, YouTube and Google, while keeping a consistent brand message and look. We did a video shoot at a per-launch, edited the video and added it to their webpage all before their grand opening. Every step was approved by corporate.
We implemented our proprietary Web 3.0 franchise marketing strategies and connected all the online elements.
Online presence was established within the thirty day deadline of their grand opening.
Analytics showed 225 web page visits from the time the web page was live to the grand opening.
The video on their web page was viewed 51 times.
Their Google Local Business listing was already appearing on the first page of search results for three of their search phrases prior to the grand opening.
The Pinot’s Palette branding was consistent across all channels and had corporate approval.
The owners of Pinot’s Palette San Diego considered this a successful grand opening.
Within three months Pinot’s Palette San Diego was showing “first” in Google search results for five search phrases, beating out their competitors that had established online presence prior to them coming to San Diego.
When we first approached Local Marketing Suite about doing our online marketing we were on a tight schedule with our online marketing plans for our grand opening and pretty much didn’t think we would have any online presence at the time of our grand opening. We had less the thirty days from the time we hired Local Marketing Suite.
We laid a lot at their feet, including technical and corporate challenges. I knew we were asking a lot from Local Marketing Suite in such a short period of time, but in our initial meeting, Ed really listened to our desires and concerns and reassured us this was all doable. We left that meeting with Local Marketing Suite feeling optimistic. Ed told us “We will handle all the online marketing stuff. Don’t worry about it. You just concentrate on the grand opening”.
One of the factors I really appreciate is that Local Marketing Suite kept us continually updated with the work and results they were performing up to our grand opening.
We were really amazed at the work Local Marketing Suite performed and the fact that they did every single thing they said they would do. We couldn’t believe they had us showing on the first page of Google within thirty days. The quality of SEO that Local Marketing Suite does is outstanding. Since the grand opening Local Marketing Suite has done so much more for us, including given us great marketing consultation.
I told Local Marketing Suite my top long term objective that I wanted ASAP was to beat out my competitors online here in San Diego. Four months later, we were showing on the first page of Google above all our competitors for over fourteen keywords. We were even showing on the first page of Google when seven of our competitors were searched “by name”! This was no accident. Local Marketing Suite laid down a strategy for this.
Local Marketing Suite really understands how to work with franchises. They are very professional and very skilled. I highly recommend them.
Dan Truckenbrod, Owner