SEO Case Study: Branding
Branding & SEO Case Study:
This case study demonstrates how our brand marketing methodology brought about brand clarification, consistency and exposure on a national level.
Ivette Mayo and her company “Yo Soy I Am, LLC” is a national brand that is built around inspiring, engaging and empowering entrepreneurs. Besides providing leadership and business training, she has worked with brands like Target, Macy’s, AARP, CitiBank, Shell Corp, State Farm, Nielsen, NFL H&R Block and others.
When Ivette Mayo came to us she had an old website that was primarily branded toward the business Yo Soy I Am. The website had no clear and strong branding that was geared toward Ivette Mayo. Her website was not search engine optimized, not mobile optimized, therefore had no search presence online. The business site was outdated and not functioning correctly, to put it mild.
Her brand was confusing and scattered online with no consistency or connectivity. On top of all this, she wanted her site to show up on the first page of Google search results on a national level.
Ivette Mayo had two objectives whe wanted us to accomplish.
First, she wanted her brand to be clear, strong and consistent across all channels online and offline, but especially on social media.
Second, she wanted her site to show up on the first page of Google search results on a national level for her search terms.
The first step was to nail down the brand by meeting with owner, Ivette Mayo, so that we could understand her vision and purpose. Once we had this, we moved on to her brand new website with a strong emphasis on “Ivette Mayo”. This included web design, graphic design, site architecture, content writing, customer connectivity, lead capture, booking system, SEO and more.
Next, we jumped in to content development and promotion to social channels. Once this was moving we launched a link building campaign and then connected all the elements.
Ivette Mayo experienced new enthusiasm and energy over her new dynamic brand.
The brand messaging and look are consistent across all channels, online and offline.
She now appear son the first page of Google organic search results for her search terms, on a national level.
People are now making coaching appointments with her through her website booking system.
Because there is now connectivity across all channels, traffic to all channels has increased by 115% and website traffic has increased 175%.
Our work has had a direct and dramatic impact on the Ivette Mayo brand, as she has become even more known as a Latina success coach and motivational speaker.
Before hiring Local Marketing Suite, people could only find Yo Soy I Am website and Yo Soy Expressions greeting cards website by typing in the website name. Now, by taking advantage of Local Marketing Suite expertise in SEO Marketing, people can find me by using my keywords.
This has placed my business higher on search engine pages and other pages and reduced the time it takes people to find me. I now show nationally on the first page of Google! That’s money!
Local Marketing Suite also built me a brand new website. The idea of creating a new website was not something I was looking forward to, but from the very first conversation, I felt that (Ed) took the time to listen to me to gain a clear understanding of what I wanted to accomplish. I felt comfortable expressing my needs and future goals. Most importantly, that my branding was replicated on every page online.
Local Marketing Suite made certain they took every opportunity to elevate my product and services. Local Marketing Suite performed SEO on my existing website, built me another website, built three YouTube channels, did SEO on my videos, built three Google plus pages for my businesses, rebuilt my social sites and then tied everything together.
The #1 factor in which Local Marketing Suite adds value to my business is “BRAND”. My website and all my online pages now truly reflect that my business is a professional and creative firm looking to leave clients better then I found them. Don’t hesitate to give Local Marketing Suite the opportunity to help you grow! It will be time and money well spent!