SEO (Search Engine Optimization) primarily refers to the technical work of “optimizing” web pages so that search engines can find them and index them. Search engines can not see a web page as humans see it. They read the code the web page was developed with. If a search engine can’t read a web page, it can’t index and rank it.
Search engines have a “secret” algorithm they use for crawling and indexing a web page, along with crawling and evaluating the web page’s associations on the internet in order to rank it.
A SEO specialist must have web development knowledge and have knowledge about search engines. SEO requires an enormous amount of work and skill.
The number one reason people want a website is to be found online. Without a search engine optimized website that is just not going to happen. Most websites are just a visual asset for people to see, but to search engines they are empty and just get overlooked because they are not optimized.
SEO is only one element in internet marketing. Just because you have SEO performed on your website doesn’t mean your site will be ranked on the first page of search results. That requires SEM (Search Engine Marketing).
Our Full Service SEO facilitates 1st page ranking in Google.