SEM (Search Engine Marketing), also referred to as Search Marketing, is the process of getting found by search engines and driving internet traffic to a particular web page. This is accomplished through paid and non-paid efforts and through multiple channels.
How SEM differs from SEO (Search Engine Optimization) is that SEO primarily refers to the technical work of “optimizing” web pages so that search engines can find them and index them. If a web page is not SEO’d it will not show in search results. Without SEO search marketing efforts are pointless.
The number one reason people want a website is to be found in “top” search results and receive calls and clicks. Without excellent SEO and Search Marketing that is just not going to happen.
Our Full Service SEM includes 1st page ranking in Google.