What Is Citation Building?
“Citation building” is the process of adding your business profile to local online business listing directories, like Yelp and Citysearch. Citation Building is also referred to as “Local Directory Submission”.
Choosing the Right Listing Directories
There are hundreds of these directory listing sites, but it’s not necessary to be in all of them. Because there are so many of these sites it takes research to find out which ones you should use.
Citations Impact Local Ranking
Citations are a metric that search engines include in their algorithm. How and where your business appears in Citations impacts your business ranking in local search results.
NAP: Name, Address, Phone
Having the same business name, address and phone number on every listing is important for customer connectivity and for ranking higher in search engines.
We check for brand consistency across all citations. Many times there are old logos, photos and content that don’t match the brand.
It’s not the quantity of citations you have that’s important. We check to see if your business is showing in the most important citations for your business.
Duplicate citations are common and having duplicates on the same site hurts your ranking. We clean up the duplicates.
We clean up old/wrong information like Name, Address, Phone and Domain’s that are showing on your citations.
We clean up brand inconsistencies and make sure logo’s, images, slogan’s and content are matching across all citations.
We discover which citations are the best for your business and which ones are preferred by search engines for your area.
Our citations system allows us to completely build out each citation, including adding photos, videos, content, lists, menus and more.
Submit & Track
Our automated system allows us to edit and submit a citation as many times necessary, which is great for refreshing content. We also track all citations.