Internet Marketing

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Internet Marketing

7 REASONS INTERNET MARKETING IS SO EFFECTIVE

1)  No More Junk Leads!

Online marketing is “pure” lead generation.  The audience you get in front of are seeking your exact services or products.  There is no need to screen leads. It is a perfect match, consumer with business.

Are you still purchasing thousands of leads to only close 0-3%?  Are you still making hundreds of cold calls to people who are not interested in your services or products?

There are no “junk” leads with internet marketing.  The people calling you are the people that find you online while seeking services or products you provide.  This is why our ultimate goal is to get you found online!

At Local Marketing Suite one of the first steps we take is putting together a FREE 9 Point Marketing Assessment to discover how many people are searching online for your type of services or products.

2)  Consumers Have Changed the Way They Shop

The Social, Local and Mobile (SoLoMo) revolution – fueled particularly by the rapid adoption of smart phone mobile devices and tablets – now dominates the search landscape.  As consumers rapidly adopt new devices and new methods to access local business information, online local listings have become the most relevant and trusted search results.  Annual ComScore

Because Consumers Have Changed the Way They Shop

The power of purchasing has shifted away from the advertiser to the consumer.  Consumers now avoid the current ad clutter and mass media advertising and simply search for what they want all the way down to the location they want to find it in.

The search engine is the number one tool consumers use to find a local business.

Marketing Has Changed as a Result

Marketing has gone from “push” advertising of the advertiser to “pull” searching of the consumer.  Traditional marketing is advertising “pushing” to the masses then hoping for the consumer to act in response to the advertisement.  Results from this outdated style of marketing is hit and miss and produces “junk leads”.

Large and small companies alike are changing the way in which they market, because traditional marketing is no longer the most effective way to market their products or services.  Companies are implementing online marketing strategies, because that is where the consumer has gone, to the internet.

Internet leads have a 14.6% close rate, while outbound leads have a 1.7% close rate.

No More “Junk” Leads”

Online marketing is “pure” lead generation.  The consumers you get in front of are seeking your exact services or product.  It is a perfect match, consumer with business.  There is no need to screen leads.  You don’t have to waste money purchasing “junk” leads.  There are no “junk” leads with internet marketing.

More Cost Effective

The CPA (Cost Per Acquisition) is much lower with online marketing, because the overhead is much lower and the rate of return is much higher.  Traditional print advertising has high overhead and low rate of return.  The average cost per lead for traditional marketing is between 2 and 4 dollars.  Online marketing is less than half the cost and ROI is much higher.

Precise and Narrow-Margin Marketing

Online marketing is not marketing to masses in the hope of relating to a few.  Rather, it is precise and narrow-margin marketing.  It is getting a specific product or service in front of the online searchers who are seeking a very specific product or service.

Picture it this way.  There is a highway in the desert and all the traffic on this highway is only going to one specific destination, that is to get fresh drinking water.  You come along and set up a booth right in the middle of that traffic and sell water.

Unlimited Reach

Traditional marketing involves segmenting into subsets then targeting those consumers by getting ads in front of them.  An example would be direct mailing to a specific zip code.  This type of marketing has a very limited reach.

The reach that online marketing has is truly unlimited.  Online marketing is not limited to a demographics or geographical areas.  An example would be a person who lives in New York, but is seeking a hotel in San Diego.  A local business that does internet marketing is open to receive leads from all over the world.

Superior Analytics

Everything is measurable with internet marketing.  Testing, tracking, analyzing, and reporting are simple and more effective when it comes to online marketing.  Tracking and studying online consumer behavior is simple and effective. You can run various campaigns at once, study the results, and quickly make changes for maximum profitability.

With web analytics you can track search information like keyword search phrases, how website visitors found your website and what geographical area a search came from.  You can track website information like the amount of first time visitors and returning visitors, which web pages were clicked on your website, how long visitors stayed on each page.  You can track visitor path through your website and much more.

Local Marketing Suite provides monthly reporting.

3)  Marketing Has Changed as a Result

Marketing has gone from “push” advertising of the advertiser to “pull” searching of the consumer.  Traditional marketing and advertising is advertising “pushing” to the masses then hoping for the consumer to act in response to the advertisement.  Results from this old style of marketing is hit and miss and produces “junk leads”

Large and small companies alike are changing the way in which they market, because traditional marketing is no longer the most effective way to market their products or services.  Companies are implementing online marketing strategies, because that is where the consumer has gone, to the internet.

4)  Online Marketing Is More Cost Effective

The CPA (Cost Per Acquisition) is much lower with internet marketing, because the overhead is much lower and the ROI (Return On Investment) is much higher.  Search engine marketing leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.  Traditional print advertising has high overhead and low rate of return.  Inbound leads cost 61% lower than outbound leads. ROI is much higher.

Online marketing is “pure” lead generation.  The consumers you get in front of are seeking your exact services or products.  It is a perfect match, consumer with business.  You don’t have to waste time and money with “junk” leads. There are no “junk” leads with internet marketing.  There is no need to screen leads.  The leads are pure, high quality.

5)  Online Marketing Is Narrow-Margin Marketing

Internet marketing is not marketing to masses in the hope of relating to a few.  Rather, it is precise and narrow-margin marketing.  It is getting a specific product or service in front of the online searchers who are seeking a very specific product or service.

Picture it this way.  There is a highway and all the traffic on this highway is only going to one specific destination, that is to get fresh drinking water.  You come along and set up a booth right in the middle of that traffic and sell water.

6)  Online Marketing Has Unlimited Reach

Traditional marketing involves segmenting into subsets then targeting those consumers by getting ads in front of them.  An example would be direct mailing to a specific zip code.  This type of marketing has a very limited reach.

The reach that online marketing has is truly unlimited.  Online marketing is not limited to a demographics or geographical areas.  An example would be a person who lives in New York, but is seeking a hotel in San Diego . A local business that does online marketing is open to receive leads from all over the world.

7)  Online Marketing Has Superior Analytics

Everything is measurable with online marketing.  Testing, tracking, analyzing, and reporting are simple and more effective when it comes to online marketing.  Tracking and studying online consumer behavior is simple and effective.  You can run various campaigns at once, study the results, and quickly make changes for maximum profitability.

With web analytics you can track search information like keyword search phrases, how website visitors found your website and what geographical area a search came from.  You can track website information like the amount of first time visitors and returning visitors, which web pages were clicked on your website, how long visitors stayed on each page.  You can track visitor path through your website and much more.

Local Marketing Suite provides monthly reporting.

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