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Mobile Marketing

Why You Must Have A Mobile Optimized Website

April 21, 2015, was the launch date for the Google Mobile Algorithm Update.  Google has made it clear that it will give preference to mobile sites in their search results.

 

What does this mean?  If you do not have a website that is mobile optimized or responsive, you will probably not show in search results performed on mobile devices.

 

Google has completely changed their focus to localization and their flagship “Google Maps” is consistently being updated to be made better than before.  Now their focus has become more pinpointed to Local Mobile Optimization.

 

Because of the mobile revolution, your audience has more control over how they find services, products and what people are saying about those services and products. Not only that, they have access to this information 24/7.

 

INSIGHTS

88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours

 

78% of consumers who execute local, mobile searches make a purchase

 

55% of conversions (visit, call, or purchase) happen within an hour

 

61% of mobile searches result in phone calls

 

80% of mobile users use text messaging compared to only 58% in 2007

Our Award Winning Marketing Methodology

People have changed the way they find products and services.  At Local Marketing Suite, our approach to mobile marketing involves constant study of “new” segmentation variables.

 

We are experts in understanding “your” audience.  Who they are, where they are, when they are there, what device they are using, how they use it, and what they want.

 

Discovering your audience behavior enables us to capitalize on specific characteristics they have and developing a winning marketing strategy around that.

 

First, our approach to strategic mobile marketing is to get you found no matter where your audience is looking or what device they are using and keep your brand in front of them.

 

Second, our goal is to make your brand attractive. We want your audience to take action and connect with you. Our goal is to convert your audience in to buyers.

 

Third, our goal is to convert your buyers into loyal customers that return and tell others.  One of the best ways to do this is by implementing a text and email campaigns.

SoLoMo (Social Local Mobile)

Local search has become a mobile driven experience with a social dynamic.  Social platforms like Facebook, Twitter, YouTube, Google+, and Pinterest are now localized and offer geo targeted ads.

 

INSIGHTS

By 2017, the global social network audience will total 2.55 billion.

 

There are currently thirty social sites that have over one million users.

 

The top social platforms are Facebook, Twitter, LinkedIn, YouTube, Google + and Pinterest.

 

Active usage of the major global social platforms is growing worldwide, with mobile being the key driver.

Facebook:

Of Facebook’s 1.5 billion users, 1.01 users log into their account every day.

 

Approximately 1.3 billion are “mobile only” Facebook users.

 

Facebook has its own search engine.

 

Facebook also has “Nearby Places” for mobile phones and functions like the Google Maps with geo targeted searches.

 

Nearby Places is now the second most used mobile app for local search.

 

Facebook offers geo targeted search and geo targeted ads.

 

YouTube:

YouTube is the second most used search engine.

 

More than 1 billion unique users visit YouTube each month.

 

There are over a billion videos watched a day.

 

50% of videos are watched on mobile devices.

 

YouTube offers geo targeted search and geo targeted ads.

 

Pinterest:

Pinterest has 100 million active users.

 

Pins With Prices Get 36% More Likes Than Those Without.

 

According to Pinterest, 93 percent of Pinners shopped online in the past six months.

 

Pinterest offers direct selling from their site.

 

Pinterest offers targeted ads.

What A Mobile Website Is Supposed To Function Like

Not all SEO is created equal. Mobile SEO is not the same as desktop SEO. Desktop computers, tablets and mobile phones are all built deferent. They have different dimensions, different functionality, varied screen dimensions, and varied usability.

Our 5 Mobile SEO Best Practices

Development

There is a new type of search engine “crawler” that is specifically for mobile search and when It crawls the web it is focusing on mobile elements. At Local Marketing Suite, code production for Mobile sites is developed for mobile “crawlers”.

Scale

Many sites that show on mobile phones are simply desktop sites shrunk down and squeezed in to a mobile screen. At Local Marketing Suite, mobile websites are developed to the mobile scale. That is, they are true mobile websites. They are not desktop sites that scale down to fit the mobile screen.

Keywords

The average search query on mobile search is 15 characters long. That means mobile users only use one or two words in the search query, compared to three to eight-word search queries from desktop users. At Local Marketing Suite, we develop SEO around shorter keywords for mobile sites.

Rich Content

Mobile users like images and video. Rich content (images and videos) function differently on a mobile operating system than on a desktop operating system. At Local Marketing Suite, we reduce the file size of rich content to ensure quality is not lost and load time is not slowed down.

Clickable

The most important information for local mobile users is phone number and address. We make it simple for your mobile audience to find you and call you. Our mobile sites have phone numbers that are click-to-call and also have an address that links to navigation and map.

 

At Local Marketing Suite, our proven local marketing strategies, developed around these dynamics and others, have produced winning results for our clients.

 

Effective marketing for a local businesses begins with a search engine optimized mobile website.  We are experts in developing optimized mobile websites!

STEP 1

START WITH YOUR FREE 9 POINT MARKETING ASSESSMENT

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